Sneakers, trainers, kicks, whatever your calling them, you will be more than familiar with Collaborations. Aren't we all?! Wether you're tired of the whole thing, or your maxing out the overdraft to pick up collab after collab, these are looking pretty good.

Most of us who wake up each morning, check their phones, check Instagram and Twitter like its the news, will have seen the BAIT Splash City Gel Lyte V's. 

Here at MensNeeds, were massive fans of low key. And this is the top of the lot really, low key colourway, on a stupidly underrated model. We like that stuff here.

We cannot stress how vital it is to put out a good collaboration at the minute, with the next collaboration of any shoe being this weekend, like the rest of them. We believe a good collaboration, if your store isn't already on the map, this can then do so, it can put you up there with the likes of Patta and Footpatrol, which bring in a lot of customers due to the status of these stores in the sneaker community.

This may come as a shock to most, but this isn't the first sock collaboration. With the Wu-Tang Clan Huf Plantlife socks basically being on everyones feets for at least one day, and the Cheech and Chong Plantlifes releasing, it shouldn't be suprising to most.

"Celebrating 100 Years of Running History" is how Brooks are describing this collaboration with state side heavy hitters BAIT. With the resurgence of one of the US most beloved running brands, Brooks brought back the 80s classic Chariot last year and more notably two big collaborations this year, giving the brand the exposure it needed in this competitive sneaker scene.

Nike have kept the Sock Dart tucked away for a fair bit, but this morning my Instagram feed was filled with the wonderful runner; what an absolute treat.

Most of us are aware of all the gourmet burger joints popping up here there and everywhere, most of which based on the famous American burger diners. End Clothing have took this idea and decided to take a step away from predictable colour blocking, and to take inspiration from the loveable burger joint.